JetSynthesys eyes Japanese gaming market with DHH tie-up

NEW DELHI: Digital entertainment and technology company JetSynthesys has entered into a strategic partnership with the Japanese stock exchange-listed Digital Hearts Holdings (DHH). This collaboration will give rise to a 50:50 joint venture in India between JetSynthesys and DHH.

As part of this alliance, DHH will make an investment in JetSynthesys Japan. In return, JetSynthesys Japan will benefit from DHH's expertise in go-to-market strategies and customer support within the new market. The joint venture aims to enhance its debugging businesses both in India and the global gaming market by leveraging the combined resources and know-how of both companies. DHH offers a range of services, including debugging, game translation, Linguistic Quality Assurance (LQA), game development support, marketing support, and customer support for global gaming companies.

"Japan holds the position of being the third-largest gaming market globally, boasting the highest Average Revenue Per User (ARPU) worldwide. Our strategic partnership with Digital Hearts marks a crucial milestone in fortifying JetSynthesys' international presence. We intend to harness our collective sensibilities, in-depth understanding of the video games market, audience behavior, and industry dynamics to create cutting-edge global titles," said Rajan Navani, CEO and founder of JetSynthesys. The details of the investment in this joint venture remain undisclosed.

JetSynthesys Japan has outlined plans to contribute to the business development of DHH in Western countries, while DHH will reciprocate by supporting business development in Japan and other key Eastern Asian markets for JetSynthesys Japan. Additionally, DHH and its group companies will provide development and support function resources for projects co-developed with JetSynthesys Japan.

“Our sectoral expertise, individual proficiency, local knowledge, and extensive networks in our respective markets of origin will unlock new horizons for our organizations. Collaborative endeavors in game development, operations, talent management, and business growth are on the horizon," said Ryo Shima, head of JetSynthesys Japan.

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