NEW DELHI:
Japanese
consumer brand
Akai has re-entered the
Indian market
and has tied up with a local Indian electronics distributor to begin sales.
The company, which enjoyed sizeable operations here in the late nineties through its range of televisions and home theatres, will be retailed by the
Paras
Group that has brought the license rights for the Indian market.
Paras Group has a turnover of around Rs 600 crore as it is a key distributor for companies such as Sony, LG, Nikon and Daikin. “We intend to sell TVs, home theatre, washing machines, air purifiers and ACs under the Akai brand. We believe that Akai has a good brand recall here,” said Anurag Sharma, director of Hometech Digital, which is part of the Paras Group.
The company will be sourcing product kits from Taiwan and China and assembling them locally in the country. Sharma added, “The high-end products are being fully imported.”
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