NEW DELHI: ITC Hotels on Wednesday opened its premium luxury ITC Narmada in Ahmedabad. The hospitality major says ITC Narmada is Gujarat’s first LEED Platinum certified hotel, its 15th luxury collection hotel in India and its 12th property in Gujarat. ITC says the 291-room, 19-storey “celebrates the spirit of Gujarat”.
ITC chairman Sanjiv Puri said: “It gives us immense pride to present ITC’s signature hospitality landmark, ITC Narmada in Ahmedabad. Building on the legacy of ITC’s iconic hotel properties in India, ITC Narmada is a befitting tribute to the rich heritage, grandeur and vibrant culture of Gujarat. It is also the first hotel in the State to receive the LEED Platinum certification for its sustainability and environmental stewardship. I am confident that this world-class property will make a meaningful contribution to the vibrant tourism landscape of Gujarat.”
“Over the years, ITC has been expanding its presence in the state across agriculture, manufacturing and services. Our multi-dimensional interventions include farmer empowerment across a range of agri value chains, growing footprint of our manufacturing and hospitality assets as well as launching new initiatives like ITCMAARS (Metamarket for Advanced Agriculture and Rural Services), a ‘Phygital Eco-System’ that digitally empowers farmers with FPOs as the pivot. Stepping up our investments further, we are now constructing a state-of-the-art packaging unit at Nadiad, which will create significant livelihood opportunities in the State,” Puri added.
ITC executive director Nakul Anand said: “The addition of ITC Narmada to our luxury hotel portfolio further strengthens our presence in Western India. Ahmedabad is rich in culture and traditions in a unique way – it has celebrated the culture of the intellect through the centuries, where literature, poetry, painting, sculpture, theatre, cinema, science, have not only blossomed, but are inherent to the ethos of Gujarat. In keeping with ITC Hotels' philosophy of Responsible Luxury and creating indigenous experiences, ITC Narmada is rooted to the ethos of the land and pays a tribute to these finest experiences that while being indigenous to the state are celebrated globally.”
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