ITC Hotels signs three new Storii properties

NEW DELHI: Hospitality major ITC Hotels has signed three more properties under brand Storii in Goa, Himachal Pradesh and Uttar Pradesh.

ITC Hotels currently has more than 115 properties with over 11,000 keys across 80 destinations in the country under six distinct brands — “ITC Hotel” at the Luxury end; “Welcomhotel" in the upper upscale space; “Fortune” in the mid-market to upscale segment and “WelcomHeritage” in the heritage leisure segment. Brand Mementos in the luxury segment and brand Storii in premium segment are the latest addition to the ITC Hotels portfolio. The group is now going to expand its presence beyond India to nearby countries too.

ITC Hotels divisional chief executive Anil Chadha said: “We are happy to announce the addition of three new properties under Storii by ITC Hotels at some of the most sought-after destinations in the country. The new properties at Goa, Manali, and Prayagraj highlight our focus on growth and expansion in the boutique hotel space. Storii by ITC Hotels is fast becoming a preferred brand in the experiential segment, welcoming travelers seeking local experiences. Every property under this brand tells its own unique Storii.”

“Storii is a collection of hand-picked boutique properties, designed to satiate the ever-evolving needs of the global traveller. Consisting of intimate-sized properties in the premium segment, Storii by ITC Hotels can be found at both expected and unexpected destinations, breath-taking locales or sites steeped in history,” ITC Hotels said in a statement


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