ITC Hotels launches new Club ITC loyalty programme

NEW DELHI: Hospitality major Ltd has launched its redesigned , , with greater benefits making its members "Feel Rewarded." The programme access across all customer interactions at over 140 hotels in 90 destinations.

"Points do not expire for active members who complete at least one transaction annually. The newly introduced Platinum Select tier allows members to retain Platinum benefits for 15 years. This recognizes long-standing guest loyalty, enabling continued premium benefits. Moving to the higher tier is easier as the Club ITC program requires fewer nights for top-tier status," ITC Hotels said in a statement.

"Club ITC is not just about points, it's about creating joy at every touchpoint—whether you stay, celebrate, or dine with us. With our new promise of Feel Rewarded, we are delivering one of the most transparent, inclusive, and value-driven loyalty programs in the industry," said Anil Chadha, Managing Director, ITC Hotels Limited.


"Club ITC now offers increased earnings of 2 to 8% on stays and dining, compared to the previous 2 to 5% structure. Milestone rewards recognize members throughout their journey, not only at tier upgrades. The new Club ITC proposition consolidates separate guest and booker programs into one unified program serving all segments. Members can now earn Green Points for not only their personal stays but also while booking for others, and events including weddings and social gatherings," the statement adds.

"Members can convert Green Points to Marriott Bonvoy points at a 2:3 ratio for global hotel access. Points can also be redeemed against International Travel House vouchers for flights and premium rides, expanding Club ITC into a travel program. Club ITC rewards members across stays, celebrations, and dining experiences, making every interaction with ITC Hotels both memorable and valuable."