HCL partners with Man-U
Digital Partner to Manchester United. HCL has set up the official website and app for Man-U.
ICICI Bank - Man-U credit card
Manchester United has more than 3 million Indian fans. India's largest private sector bank ICICI has provided special credit card for the Man-U fans. The fans can use these cards to buy club merchandise on special discounts. (Image source: icicibank)
Tata Communications and Formula One
Not just the technical part, TCL will look after the marketing of Formula One also. This is considered big as TCL will be involved with all 20 race of F1. (Image source: tatacommunications)
Apollo Tyre and Manchester United
The tyre maker looks to score a few points for its brand on the football field, hoping to ride the growing popularity of the sport among the young. After forming a brand tie up with Manchester United as regional partner, the company has become a global partner with the club. Apollo Tyre will set up Man-U play zone in India and Britain. But not just in Man-U, the company went on forming brand tie-up with Crystal Palace F.C., German team Borussia Monchengladbach. Apollo has cracked a three year deal with Hungarian sports club DVTK. (Image source: apollotyres)
IT giant Infosys' association with ATP World Tour
Infosys has been the Global Technology Services Partner and Platinum Sponsor of the ATP World Tour. The have built the official app also. (Photo source: atpworldtour)
Tech Mahindra signs deal with Jacksonville Jaguars
Tech Mahindra has signed a multi-year AI and VR deal with US football club Jacksonville Jaguars. Apart from looking after the technology and analysis part of the team, Tech Mahindra will help to boos up the company's name in digital platform also.
Berger Paints and 2018 Fifa World Cup
The Indian paint company has painted 12 soccer venues in the 2018 Russia Fifa World Cup. After that they have tied up with a Russian paint company.
Hero MotoCorp and PGA Tour
Hero MotoCorp clinched the title sponsorship of the PGA Tour's golfing event in 2014. This has helped the company a lot in the international market.