Heads Up For Tails gets $37 million in series A led by Sequoia Capital

Chennai: Pet care startup Heads Up For Tails (HUFT) has received $37 million (Rs 277 crore) in series A funding from Verlinvest and Sequoia Capital India besides from Amitell Capital and existing investor, W&C PetTech. The investment will help HUFT increase its distribution footprint across India and accelerate new product development and manufacturing, said the company in a statement. Heads Up For Tails was founded in 2008 by Rashi Sanon and has introduced over 100+ products so far. It has a current team strength of 350 and aims to increase it to 450 by the end of 2021. It also plans to introduce a line of fresh pet food and expand their portfolio of 10 international brands such as Pet head, Isle of Dog and Wild Earth that they currently represent in India. “We aim to create products and educational material for all the needs of pets by leveraging on our in house expertise and experience,” said Rashi Sanon, founder, HUFT.

“India’s pet care market is valued at about $600 million, growing at 20%+ CAGR. In addition to increasing pet ownership and pet spends, this market will grow as supply for quality products gets unlocked,” said Sakshi Chopra, MD, Sequoia India.