Gen Z fuels growth for super.money, monthly transactions cross 250 million

MUMBAI: Super.money, a UPI-first platform backed by Flipkart has surpassed 250 million transactions per month, a staggering increase from the 2.5 million it recorded just one year ago with the growing being fueled by tech savvy Gen Z consumers.

Gen Z isn’t just using financial platforms; they’re setting the pace for how money moves. Their transactions on super.money peak between 7–8 PM, syncing with evening commutes and chai breaks, while the digital pulse spikes again at 2 AM, fueled by cravings and spontaneous buys. Spends on bakeries and restaurants see a surge in activity on weekends, with average ticket sizes rising sharply.

“Gen Z has made it clear they won't tolerate hidden fees, slow interfaces, or clunky UX. They want speed, clarity, and a design that understands them. That’s what we built super.money for. This generation isn’t following trends. They’re setting them. We’re not just building a financial platform; we’re building a cultural mainframe for how Gen Z wants to experience money,” said Prakash Sikaria, founder at super.money.