FB, Instagram get rights to use Saregama music

Kolkata:

RP-SG group

entertainment firm

Saregama

India, which has the largest repertoire of Indian music, has entered into a licensing agreement with Facebook on Wednesday. With this global deal, Saregama can license its music for video and other social experiences across Facebook and Instagram.

“This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content. People will also be able to add songs to their Facebook Profile,” the company has said.

Saregama is India’s oldest music label with a rich catalogue of over 100,000 songs across many different genres, including film songs, devotional music, ghazals & Indi-pop in more than 25 languages.

Starting now, people will be able to use classics from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal, making their experience on the platform more vibrant, personal and engaging.

Commenting on the partnership, Vikram Mehra, MD of Saregama India, said “We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share.”

Manish Chopra, director and head of partnerships, Facebook India, added, “At Facebook, we believe music is an integral part of self-expression and bringing people closer together and creating memories that last. We are very proud to partner with Saregama that will allow people on our platforms, globally, to use their favourite retro Indian music to further enrich their content on our platforms.”

Formerly known as The Gramophone Company of India, Saregama owns the largest music archives in India, one of the biggest in the world. The ownership of nearly 50% of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama also has expanded into other branches of entertainment — publishing, film production and digital content.


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