ETMONEY unveils India's first tax rap 'Tax Ka Bhoot'

NEW DELHI: Online wealth management app, ETMONEY has launched a

rap

song featuring dance sensation and TikTok star Yuvraj Singh, famously known as

Baba Jackson

and actor Biswapati Sarkar based on average Indian’s fight against the ‘

Tax

Ka Bhoot’ while managing their expenses and aspirations.


Available on YouTube as well as leading music streaming apps, rap sung by

Abby Viral

characterises the ‘Tax Ka Bhoot’ as a group of masked unnamed villains from an syndicate determined on troubling the average Indian with their evil ways to try and stop them from living a good life.



“Taking our tax campaign ahead in its final phase in run-up to March 31st deadline, we have launched India's first-ever RAP on Tax. The primary motivation to become financially savvy for our mobile-first millennial users is to "avoid the pain of tax deduction", and this led to the idea of the video that highlights the pains of Indian taxpayers & what they can do to avoid them.”, Santosh Navlani, COO and head of marketing ETMONEY said.

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