ET NOW Swadesh launches digital platform

NEW DELHI ET Now Swadesh's dedicated digital platform etnowswadesh.com will go live on August 15. The platform which will cater to entrepreneurs, first-time investors, traders, corporates and citizens in general aims to engage and educate Hindi audience with financial knowledge.

The platform will curate a host of multimedia web exclusives including short videos, market briefs, consumer-centric explainers and snackable graphics to simplify business news for its subscribers. The idea is to offer fresh perspectives and insights on emerging industry trends across sectors. "Our recent launch of etnownews.com has successfully registered a staggering 5 crore users in a short span of time. This achievement propels us to introduce the unparalleled Hindi business news offering of ET Now Swadesh in its digital avatar, ensuring accessibility for all segments of viewers who consume business news online. We are encouraged by the promising results of ET Now Swadesh website, which has already received half a million page views even before its launch," said Rohit Chadda, president & COO, digital business at Times Network.

The platform will stream digital exclusives such as Ajay Ka Analysis for perceptive stock market trends, Dhan Barse for essential personal finance counsel, Khabardar for invaluable cyber security tips and Yeh Fund Fit Hai for insightful mutual fund recommendations. "As we expand our digital footprint, etnowswadesh.com seamlessly integrates the channel's live stream and content with a host of with a host of web exclusives.....I am confident that etnowswadesh.com will deeply resonate with the audience, fulfilling their aspirations to rise with India," said Nikunj Dalmia, managing editor at ET Now and ET Now Swadesh.