ET NOW & ET NOW Swadesh set to roll out 'Budget Yatra'

MUMBAI: ET NOW and ET NOW Swadesh are set to roll out Budget Bharat Yatra 2026, an initiative that seeks to create grassroots-driven budget expectation series, emphasising how the Union Budget can unlock opportunities for businesses, youth, MSMEs, and the next generation of entrepreneurs.

Budget Yatra 2026 will be a month-long, multi-city series designed to go beyond metro narratives and bring voices from India's industrial corridors, business hubs, and emerging growth centres to the forefront, a press release said. It will capture insights from - entrepreneurs, industry leaders, MSMEs, start-ups, workers, traders, young professionals and first-time taxpayers. It will travel across multiple cities - Indore and Chennai, to Bengaluru, Kanpur, Lucknow, Meerut, Vishakhapatnam, Surat, Hyderabad, Baroda and Ahmedabad. Special focus areas include growth, employment, taxation, investment, and govt policy expectations.

The aim is to provide policymakers, businesses, and viewers with a 360-degree view of India's economic pulse - ensuring that voices from beyond the metros play a central role in shaping the national budget conversation.