Dabur group to invest Rs 60 crore in luxury skincare firm

NEW DELHI: Dabur India announced that it has signed a definitive agreement to acquire a minority stake in new-age luxury skincare D2C company RAS Beauty for Rs 60 crore. RAS Beauty is the first investment by Dabur Ventures, the group’s investment arm, launched in October 2025 with an intent to invest in high-potential, new-age D2C businesses that demonstrate strong growth potential and are closely aligned with the group’s long-term strategic vision.

Founded by three women -- Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, RAS Beauty is a Raipur-based digital first, fast growing “Farm-to-Face” luxury skincare brand with a strong presence in the natural beauty segment.

Dabur India executive director – group head corporate strategy, Abhinav Dhall, said: “We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity.”

The company has demonstrated strong growth momentum with a three-year CAGR of around 75% with an ARR (annual recurring revenue) of approximately Rs 100 crore.