Bull Machine cranks up export and production plans

CHENNAI: Coimbatore-based heavy machinery manufacturer Bull Machines is expected to close the current financial year with exports to the tune of around Rs 600 to Rs 650 crore.

The company, which has initiated a major expansion project that will double its production capacity from 4,500 to 9,000 units per annum, will invest Rs120 crore of capex.

“The project will be completed in nine months. though in another four or five months some of the additional capacity will come on stream,” said V Parthiban, MD, Bull Machines.

The company, which is aggressively expanding dealer network from 70 to 100 across India, currently exports most of its production. “Currently 55% to 60% of our business comes from exports,” added Parthiban.

“Except the US and Europe, we export everywhere, and we are doing really well in Africa, Latin America and the Middle East.”

Bull Machines, he added, has also started exporting to South East Asia. “We are primarily exporting backhoe loaders and skid steer loaders and next year we will start exporting mini excavators,” he said.

The company, he added, would be clocking “close to Rs 1,200 crore this fiscal of which 55% comes from exports.”

Bull Machines is planning expansion of its product line keeping its global footprint in mind. “We are planning to enter the tele-handler business primarily for export markets because globally there is good demand for these machines though India consumes very few,” he said.

The company’s entire capex is funded through internal accruals and there are no plans of listing right now. “We may consider in future,” said Parthivan.

As for sales, Parthiban mentioned that the company sold 2,200 vehicles in India and exported 3,000 vehicles. "We are No 2 in India, and we have surpassed many MNCs in this space and in the world. We are No 5 now, and we have targeted to be World No 2 by 2030," he said.

Bull makes close to 400-500 machines per month and manufactures 4,500 machines per annum.


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