NEW DELHI: The firm which used
Pierce Brosnan's image to promote its products, triggering a social media storm in the process, said on Friday that it had not breached the contract it signed with the Hollywood star.
Under fire for endorsing
Pan Bahar
, the former
Bond star
said he was “deeply shocked and saddened“ by the criticism. In an exclusive statement to People magazine, he had said that the company had made “unauthorised and deceptive use“ of his image to endorse its entire range of products.
“The advertisement was made as per the contract bet ween Pierce Brosnan and the company , following all the formalities,“
Dinesh Jain
, brand owner of Pan Bahar told TOI. He said the company had not deviated from the contract. “Everything was done as per the contract. The product is 0% tobacco. It is a mouth freshener and there is no trace of any tobacco in the product. Hence the advertisement was made as per the law,“ said Jain.
Asked whether he would seek any action against Brosnan, Jain said he had asked his CEO and the legal team to look into the issue.
He did not elaborate.