Arata bags $4 million in funding led by Unilever Ventures

MUMBAI: Hair care brand Arata has raised $4 million in funding led by Unilever Ventures, the venture and growth capital arm of Unilever with participation from BOLD, L’Oréal’s corporate venture capital fund, and existing investor, Skywalker Family Office.

“We will continue to invest in innovation, consumer research, and distribution across our website, quick-commerce, and marketplaces to build India’s most loved hair beauty brand,” said co-founders Dhruv Bhasin and Dhruv Madhok.

Arata focuses on hair solutions that address concerns, enhancements, maintenance and styling. Speaking on the deal, Pawan Chaturvedi, Partner & Head-Asia at Unilever Ventures said: “With a strong innovation pipeline and a solid foundation, Arata is poised for greater success in the coming years, and we are excited to be a part of this journey.”