Amazon efforts lead to criminal sanctions and $180 million in penalties against bad actors

MUMBAI: Using AI and machine learning, Amazon has improved its detection capabilities to block more than 99 percent of suspected infringing listings before a brand needs to find and report them, the e-commerce firm said on Thursday.

Five years ago, Amazon created the Counterfeit Crimes Unit (CCU) – a global team made up of former federal prosecutors, intelligence agents, police officers, investigators, and data analysts — all working together in partnership with brands to investigate, find, and launch legal action and criminal referrals against counterfeiters.

Over the last five years, the CCU’s global reach has expanded from operating in just two countries initially to 12 countries today, including the US, China, France, India, and the UK.

In five years, the CCU has initiated over 200 civil actions against bad actors and our efforts in fighting counterfeit and fraud have resulted in more than $180 million in court-ordered restitution and judgments for brands and victims.

“This work has also led to significant criminal prosecutions and penalties for counterfeiters worldwide, including prison sentences for more than 65 individuals. In one case, our efforts helped authorities capture a bad actor who was sentenced to a six-and-a-half-year prison sentence for trafficking fraudulent and counterfeit goods. This demonstrates the serious consequences these bad actors face when caught,” Amazon said.
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