AI helps wealthtech firms do more with leaner teams

BENGALURU: Indian wealthtech platforms are increasingly embedding artificial intelligence across research tools, product development and customer interfaces as they look to personalise investing and accelerate product launches without proportionate increases in headcount.

Indian wealthtech platforms are increasingly integrating AI into core workflows, using it not just to enhance user experience but also to compress development cycles and improve internal productivity.

At INDmoney, AI is being deployed across the user journey, from onboarding and portfolio insights to customer support and internal development. "AI is becoming a foundational layer for wealth-tech platforms," a company spokesperson said.

Meanwhile, Upstox is leveraging AI to improve engineering productivity and accelerate feature rollouts. "The AI capabilities have accelerated feature rollouts, reduced manual intervention, and improved engineering productivity through automation and contextual tooling," said Shrini Viswanath, co-founder and CTO of Upstox.

As the platform scales, he added, AI will increasingly shape how products are built and operated, allowing teams to focus on higher-value problem solving.

At Groww, co-founder and CEO Lalit Keshre said AI-driven tooling has helped the company ship products faster without significantly expanding its workforce.

"We launched bonds, commodities, wealth and Prime, at least seven products in the last two years. All that has happened without hiring a lot more people," he said at a recent product showcase event, noting that frequent internal demo cycles push teams to release features quickly.