Aditya Birla Fashion and Retail to open luxury stores in partnership with Galeries Lafayette

MUMBAI: Aditya Birla Fashion and Retail has entered into a strategic partnership with Galeries Lafayette, to open luxury department stores and a dedicated e-commerce platform in India.

Galeries Lafayette is known for its flagship location at Boulevard Haussmann in Paris.

According to a statement by the company, the flagship stores in Mumbai and Delhi will bring more than 200 luxury and designer brands under one roof, with a 90,000 square feet flagship store in Mumbai expected to be operational by 2024. The statement said, the building is currently being designed by the architectural firm Virgile & Partners. Pike Preston is the advisor on-record for this collaboration.

The 65,000 square feet store in Delhi, expected to be operational in 2025, will be at DLF Emporio, one of India’s largest luxury malls. Galeries Lafayette, Delhi will complement the current offering at the mall with a set of young, exciting designer brands across multiple categories.

Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail, said, “This is a coming-of-age moment for Indian luxury. India is now home to a generation of young and affluent consumers with global exposure, who are willing to spend on the finer things in life. This is visible in the boom and dynamism of the luxury market. The partnership with Galeries Lafayette is a ringing endorsement of India’s significance as a global luxury market and a future engine of growth for luxury brands. Aditya Birla Fashion and Retail’s deep and nuanced understanding of the Indian landscape on the back of our portfolio of designer brands, combined with Galeries Lafayette’s global experience, will enable us to create a world-class destination for Indian consumers and global luxury brands.”

Nicolas Houzé, CEO, Galeries Lafayette and BHV Marais said, “We are proud to expand our international footprint in such a prestigious and refined market as India, where we believe our brand can benefit from a strong potential. It is also a new illustration of our ambition to reach 20 stores abroad, with a primary focus on China, Asia and Middle East by 2025.”

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