Aditya Birla Capital partners PhiCommerce to digitise its small business customers

Mumbai: Aditya Birla Capital Digital (ABCDL ), a wholly owned subsidiary company of Aditya Birla Capital(ABCL), has introduced `Payment Lounge’, an omni-channel, multi-mode collections platform in partnership with PhiCommerce to enable merchants accept funds through multiple modes of payments.

ABCLD will integrate the platform with merchant’s application, which will allow them to collect payments digitally whether it is in-store, online or doorstep delivery.

The supported digital payments include UPI, debit, and credit cards, direct-to-bank, via QR code scans, buy-now-pay-later, wallet and link-based payment options. The Payment Lounge is underpinned by PhiCommerce’s omnichannel payment platform PayPhi.

“ With our focus on driving digitalization and innovation in product offerings, we have launched Payment Lounge to help merchants streamline their payment processes, deliver enhanced convenience to their customers, and maximize collection efficiency of their businesses, “ said Pankaj Gadgil, head digital platforms and analytics at ABCL.

According to Tushar Shankar, co-founder & head - global sales, PhiCommerce businesses worldwide are adopting omnichannel go-to-market strategies which PhiCommerce provides. He added that the platform solves challenges that businesses have with legacy, siloed payment solutions.

PayPhi's smart routing engine automatically routes payments to the most optimal payment gateway, based on a number of factors, such as the payment method, the amount of the payment, and the location of the merchant while its smart collect engine helps merchants to collect payments from their customers using SMS, email, and phone calls, to remind customers to pay their bills. The engine also helps merchants to track payments and to identify customers who are at risk of default. Thirdly its recon services helps to resolve disputes and chargebacks.


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