A new addition to India’s pet food landscape: Godrej Ninja’s quality-tested range

Every dog parent knows the moment, paws tapping, tail wagging, eyes full of hope at mealtime. Feeding your dog isn’t just routine; it’s an act of care. Yet one question often lingers: Is the food truly safe and nutritionally complete?Pet food alone accounts for almost ₹5,000 crore of India's pet care sector, which has surpassed ₹6,000 crore. However, just 10% of pet owners frequently feed their dogs packaged food, and even then, it only makes up 40% of their meals¹. The majority still rely on home-cooked meals that might not be nutritionally balanced. Therefore, even if the market is expanding, a sizable portion still relies on home-cooked foods, which might not always satisfy pets' full nutritional needs. Godrej Ninja, a recent addition to Godrej Pet Care (GPC), seeks to close this gap by providing Indian pet parents with access to high-quality, scientifically proven nourishment. This dog food brand is intended to improve immunity and digestive health.Backed by the 125-year legacy of Godrej Industries Group, Godrej Ninja is designed for dogs raised in Indian conditions, combining fresh ingredients, balanced nutrition, and stringent quality checks.“Every stage of production involves multiple layers of testing, from nutrient profiling to microbiological checks. On average, over 87 tests are conducted before products reach shelves, and more than 1,500 dogs have been part of our feeding trials. Our goal is simple, food that’s both safe and loved by pets”, says Robert Menzies, CEO, Godrej Pet Care.Nutrition that starts with quality and care The process to deliver quality starts long before a packet of Godrej Ninja is placed on a store shelf. For instance, the chicken used in its recipes is raised under stringent quality and safety requirements on Godrej's own farms. This guarantees the freshness, traceability, and responsible sourcing of even the most fundamental component, the source of protein.Dr. Ashok Pattanaik, Head of R&D at Godrej Pet Care and former Principal Scientist at the Indian Veterinary Research Institute, explains, “The formulation itself combines ingredients selected under strict quality standards. Proteins are derived from responsibly raised poultry, while additions like probiotics, prebiotics, polyphenols, omega-3s, fibre, and a mix of 37 nutrients support digestion, immunity, and overall well-being.”Where research meets real lifeAt the Nadir Godrej Centre for Animal Research & Development (NGCARD) in Nashik, one of India’s few dedicated pet food R&D centres, nutrition scientists and veterinarians collaborate to perfect recipes that balance health, taste, and affordability.“To maintain consistent quality, Ninja undergoes a rigorous pre-launch evaluation program that tests every product on chemical, physical, microbiological, and packaging parameters. Our stability studies ensure the product retains its safety and nutritional integrity throughout its shelf life,” adds Nitin Jain, COO, Godrej Pet Care.Godrej Ninja’s testing spans raw materials, packaging, and finished products. Key ingredients are checked across 15+ nutritional and microbiological parameters in NABL-accredited labs. Random samples are also verified by external labs such as Eurofins and Eureka for benchmarking, while third-party checks assess heavy metals and amino acid profiles. All formulations meet The Association of American Feed Control Officials (AAFCO) and The European Pet Food Industry Federation (FEDIAF) international safety standards.Beyond the lab, real-world taste trials are conducted with over 1,500 dogs from diverse breeds at facilities like Commando Kennels (Hyderabad) and Pawfect Life (Mumbai). These trials confirm both palatability and nutritional adequacy, ensuring that what’s designed in the lab works just as well at home.Shaping the future of pet food in IndiaIndia’s pet parents are increasingly looking for food that’s safe, tasty, and tailored to their dogs’ needs. Godrej Ninja delivers on that promise, bringing together fresh ingredients, science-backed nutrition, and uncompromising quality control.By embedding research, traceability, and transparency at every step, Godrej Ninja redefines what quality means in the Indian pet food space. It’s not just about filling a bowl, it’s about giving dogs the nourishment and care they deserve, every single day.With Godrej Ninja, mealtime becomes more than feeding, but a moment of trust, backed by science, made in India, and tested for the real world.References - Disclaimer: The article has been produced on behalf of Godrej Industries Group by the Times Internet's Spotlight team.