Royal Enfield is making some wide strides in the motorcycle market at home and abroad, lining up launches of bikes based on its new J platform that was first introduced with the Meteor 350, along with further expanding its 650cc lineup. The brand will eventually bring all its motorcycle on the new platform, including the Bullet 350. What then remains is Royal Enfield's entry into the EV market as it is an inevitable part of progress as electrification catches on and governments around the world push for sustainable modes of mobility.
Previously, the electric Royal Enfield made headlines in early August this year when Managing Director Siddhartha Lal answered queries from reporters at the Royal Enfield Hunter 350 launch.
It was stated that the company does not plan to rush into rolling out an electric Enfield as soon as possible, but instead take time for R&D.
During Eicher Motors' annual financial results conference, B Govindarajan, CEO, Royal Enfield reiterated Lal's comments on the upcoming EV, stating that R&D work is underway at the company's tech centres in the UK and India. An official introduction of the electric Royal Enfield is still about three years away, he added.
Govindarajan also elaborated on the Hunter 350's success and how it is creating a new section of Royal Enfield fans and owners. Responding to a question about the Hunter 350 eating into the Classic 350 sales, Govindarajan states that there hasn't been a significant shift from Classic to Hunter as the Hunter 350 offers a distinctive urban-friendly character.
He goes on to state that the J platform has brought Royal Enfield at global emissions standards and the brand is gathering good numbers in international markets. The company is the third best-selling brand in Europe and a best-seller of classic middleweights in the UK. YoY growth for RE in international markets has been 14 percent this year, he added.