Nissan reveals design inspiration for Magnite SUV concept

NEW DELHI:

Nissan India

on Wednesday highlighted the

design philosophy

behind the

Magnite concept

.

The

Nissan

Magnite concept packs a premium offering and a stylish design, which gives the SUV a strong road presence and a distinctive identity.

Kei Kyu

, the future design director at Nissan Motor Corp believes that the Nissan Magnite’s design sensibilities bring together the best of both the

Japanese

and Indian cultures. “We found compelling inspirations that resonate with the modern urban consumer’s personality and

dynamism

. The Nissan Magnite concept is the true spirit of India on wheels,” added Kyu.




The Nissan Magnite concept is a truly Indian car that incorporates Japanese DNA. The 3 key Japanese values imbibed by the Magnite are ‘Kabuku, Sui and Inase’. Kabuku represents pioneer and a game-changer, Sui stands for purity of purpose and Inase denotes dynamic and vibrant energy.

As confirmed by the future design director Kei Kyu, the Nissan Magnite incorporates some fresh new elements and game-changing design philosophy. The concept behind the sculpture of the car is labelled ‘dynamic solidity’ which makes the SUV appear masculine and robust with its prominent shoulders displaying vibrant energy. The vertical cross-section of the front face gives a very confident look to the Magnite.

The shape of the SUV reflects the solidity and the dense sculpture quite loudly. This purity of the form of Magnite will emphasize the strong presence of the SUV on the roads.

Confidence and purity are two philosophies that each design element of the car resonates with. The dynamic and agile silhouette of the Magnite adds to the confidence and the vibrancy of the Nissan Magnite. The solid and sturdy presence of the Magnite will let the driver feel superior on the crowded urban streets.

Inside the Nissan Magnite, the dashboard is the key element that gives a premium look to the SUV. The noise-elimination is also a convenient feature that guarantees a peaceful journey.

“We are pleased to share the story of Nissan Magnite concept. It is a true reflection of Nissan-ness and a testimony to Nissan’s SUV DNA spirit of relentless innovation and Japanese engineering. It is designed in Japan keeping in mind the requirements and aspirations of Indian and global customers with the philosophy of ‘Make in India, Make for the world’,” said Rakesh Srivastava, Managing Director, Nissan Motor India.