Ather 450 meets end of road, 450X takes place

BENGALURU:

Ather Energy

has announced to phase out its first product,

Ather 450

, which was launched in 2018.

It will be replaced with the

Ather

450X & Ather 450 Plus, which have been built on the same beloved platform, with improved hardware and software capabilities, the company announced.

Ather Energy will stop the sale of Ather 450 on 28th November in both Bengaluru and Chennai. This marks the end of phase one of Ather Energy as a company as it moves on to a new stage of rapid growth aided by a new round of Series D funding. With the introduction of Ather 450X and Ather 450 Plus, Ather Energy is focusing on delivering the products in new markets - Hyderabad, Mumbai, Ahmedabad, Pune, Delhi, Kochi, Kozhikode, Coimbatore and Kolkata.

The deliveries of Ather's Series 1 model have already begun in a few markets and will soon be available across the country. Ather Energy will also set up 135 public fast charging, Ather Grid Points across 11 cities by the end of the year.

Tarun Mehta, Co-founder & CEO, Ather Energy said, “Our maiden model, Ather 450 was the outcome of 4 years of continuous work on R&D, design, prototype building & testing, and improving the product to make it production worthy. The learnings from Ather 450 in terms of design, specifications and production along with feedback from the owners has helped shape the Ather 450X and Ather 450 Plus. We are now looking forward to delivering our new product line across all cities. We would also like to express our gratitude to our valued owners, suppliers and partners for being a part of Ather Energy’s journey.”
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