Narendra Modi: He speaks colourfully and has a kurta collection to match — from white to light pink, saffron, pistachio ... More than a label, the Modi kurta is part of the onstage action. Watch NaMo roll up his sleeves theatrically, a la Rahul. Tailors in Raipur report increased customer demand for ‘Modijiwala kurta’ after his rallies there. Is accompanied by a member from his IT team who ensures his speeches are uploaded instantly on social media.