How this “Wife - Husband” duo are transforming the IVF industry by ensuring affordability

Th-ä-ma-rä in Sanskrit means Lotus, which is considered a symbol of fertility and birth.
The lotus signifies the center and the birth of the universe. It is a sign of purity, beauty and poise, much like the women of the world. The Tamara celebrates womanhood.
Tamara is the brainchild of late Dr. Gayathri Devi & late Dr. MNR Gowda. Dr. Gayathri Devi was an eminent senior gynecologist and infertility specialist.She had a dream to do more for women, especially in the field of fertility. Tamara Hospital & IVF Center was born out of the vision of their Managing Director, Mr. Ajay Raghavendra Gowda, to continue their legacy and make an impact in the field of infertility. He is driven ahead by 35 years of experience.
Couples who fail to conceive normally opt for in-vitro fertilization (IVF). However, the process is not 100 percent successful. Many couples undergo intense grief with failed attempts of IVF. For US returned MBA and entrepreneur Ajay Raghavendra Gowda this was a revelation, at age 31.
Through their journey at Tamara IVF Centre Bangalore, a women-centric hospital, Ajay Gowda (Managing Director) & Rashmi Ajay (Director & Chief Embryologist), realized the value of fertility and how deep the problem of infertility actually was. Mr. Ajay Gowda manages the entire operations, Sales & Marketing at Tamara, which he co-owns with his wife Mrs. Rashmi Ajay. Mrs. Rashmi Ajay is a Senior Embryologist, who has been working in the field of Embryology for a decade now.

Mr. Ajay Gowda and Mrs. Rashmi Ajay are committed to building a center with a focus on technology, with an aim to help couples with infertility issues. Mr. Ajay Gowda has created a wonderful concept with the help of Tamara’s team of IVF specialist doctors to try and ensure that every infertile couple gets a positive result. They have also taken steps to make IVF treatment available at a low cost.
Currently, Tamara IVF Centre has helped approximately more than 1200+ new infertile couples. Tamara is conducting approximately more than 250 IVF cycles per annum, with a strong network of supporting aids across Bangalore and Karnataka. To ensure that their IVF treatment has the best results, the team uses ICSI unit from RI Integra with micromanipulators. They claim to be one of the only centers in Karnataka to offer the lowest cost IVF Treatment without compromising on the success rate, with advanced technology supported Computer-Assisted Sperm Analysis, K-system Laminar air flow, and Vitrification unit. The team claims that their clinical pregnancy and live baby rates are averaging at 6 out of 10. This means that approximately 6 women out of 10 are delivering healthy babies in the first attempt.

Speaking of how different Tamara IVF Centre is, Mr. Ajay Gowda says: “Tamara is unique in the measures it has adopted to treat infertile couples, with technology that is unmatchable when compared to any other such center and the supreme array of doctors and embryologist that we have.”
Apart from this, Tamara’s team of close to 60 specialists are also focused on ensuring that there is greater awareness on the subject. Ajay Raghavendra Gowda says, “We also conduct camps for generating awareness in underdeveloped regions like Kolkata and other parts of Karnataka as these regions do not have access to good infertility treatments.”
Tamara IVF Centre is aiming to build over 100 IVF centers across India by 2030 and is also looking to expand into international markets.

For further details contact:
Tamara Hospital & IVF Centre
#34-3, 10th Cross, 1st N Block, Opp. Vardhaka Sardar Patel School,
Rajajinagar, Bangalore - 560 010.
Call: +91 80 23370780 / 8880099300
www.tamarahealthcare.com
Disclaimer: The views/suggestions/opinions expressed in the article are the sole responsibility of the experts and the hospital concerned.