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Apple unveils iPhone SE with 4-inch screen

THE TIMES OF INDIA | Mar 28, 2016, 12:02:03 IST

Apple unveils iPhone SE with 4-inch screen

Catch the live updates of Apple's iPhone SE launch event, which has a 4-inch screen and aimed at emerging markets like India and China in order to boost sagging smartphone sales.

12:02 (IST) Mar 28

SE stands for Special Edition

Philip W Schiller, senior vice president, worldwide marketing, Apple

12:00 (IST) Mar 28

First look: #Apple's all new #iPhoneSE https ://t.co/fwhfl0Z7kO pic.twitter.com/zUy4pFzMSF — TOI Tech (@toi_tech) March 27, 2016

01:01 (IST) Mar 22

READ: Apple unveils smaller iPad Pro with 9.7-inch screen

READ FULL STORY

23:35 (IST) Mar 21

READ: Apple iPhone SE launched at $399

READ FULL STORY

23:35 (IST) Mar 21

And that's a wrap!

23:28 (IST) Mar 21

iPad Pro: 32GB @ $599, 128GB @ $749, 256GB @ $899

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23:27 (IST) Mar 21

iPad Pro to come in 4 colours: silver, gray, rose gold and gold

23:26 (IST) Mar 21

iPad Pro features a 12MP iSight camera with 4K video recording support, 5MP front for selfies

23:23 (IST) Mar 21

iPad Pro also features the M9 motion coprocessor

23:22 (IST) Mar 21

9.7-inch iPad Pro powered by A9X chipset of 12.9-inch iPad Pro; four speakers

23:20 (IST) Mar 21

New iPad Pro features 4 ambient sensors to adjust colour temperature of the screen

23:20 (IST) Mar 21

Apple targetting Windows PC users with 9.7-inch iPad Pro

23:19 (IST) Mar 21

9.7-inch iPad Pro has the same construction as its 12.9-inch counterpart; 25% brighter than iPad Air 2: Phil Schiller

23:17 (IST) Mar 21

Over 200 million iPad units sold worldwide since launch

23:15 (IST) Mar 21

Apple VP Phil Schiller on stage to talk about the new iPad

23:15 (IST) Mar 21

iOS 9.3 to be rolled out today as public release; features include password-protection for Notes app, better CarPlay integration

23:11 (IST) Mar 21

<blockquote class="twitter-tweet" data-lang="en"> <a href="https://twitter.com/hashtag/iPhoneSE?src=hash">#iPhoneSE</a> to cost $399 for 32GB and $499 for 64GB.<a href="https://twitter.com/hashtag/AppleKeynote?src=hash">#AppleKeynote</a> <a href="https://t.co/tZmjj5U1oa">pic.twitter.com/tZmjj5U1oa</a> — TOI Tech (@toi_tech) <a href="https://twitter.com/toi_tech/status/711970377916751872">March 21, 2016</a></blockquote>

23:09 (IST) Mar 21

iPhone SE to cost $399 for 16GB, $499 for 64GB

23:04 (IST) Mar 21

Apple says iPhone SE is the most powerful 4-inch iPhone yet

23:03 (IST) Mar 21

The iPhone SE is offical!

23:03 (IST) Mar 21

Apple now moves to iPhone, says people are still asking for a small screen iPhone

23:00 (IST) Mar 21

Tim Cook now moves on to Apple Watch and Siri integration in the platform

22:58 (IST) Mar 21

Apple Watch gets a price cut; will now cost $299, down from $349

22:55 (IST) Mar 21

Apple CEO Tim Cook earlier mentioned about the US government wanting Apple to create a backdoor to its iOS operating system, reiterating that the company is taking a stand for encryption to protect people's privacy.

22:53 (IST) Mar 21

Apple announces new platform called CareKit to allow users to keep track of their health. The first project undertaken by CareKit will be Parkinson's Research.

22:52 (IST) Mar 21

With Apple's ResearchKit, medical professionals can track if the medicine given to iPhone users are working or not

22:45 (IST) Mar 21

Apple executive Jeff Williams on stage to talk about the company's health & fitness programme HealthKit

22:45 (IST) Mar 21

Apple asks users to send old gadgets to the company for recycling

22:41 (IST) Mar 21

99% of all packaging done via either recyclable paper or environmentally sustainable material

22:40 (IST) Mar 21

Apple uses renewable energy in 93% of its operations, with 100% renewable energy used in US, China and Singapore

22:39 (IST) Mar 21

Apple talks about the steps taken to make its operations environment-friendly

22:24 (IST) Mar 21

READ: To push iPhone SE sales in India, will Apple sacrifice profit?

The launch of iPhone SE represents Apple's second bid for the crowded mid-tier market after an unsuccessful foray three years ago with the launch of iPhone 5C.

READ FULL STORY

22:23 (IST) Mar 21

READ: Why India may prove to be a tough market for Apple’s iPhone SE

Apple's new iPhone SE is aimed at markets like India, but the pricing strategy will decide its fate.

READ FULL STORY