About #CutTheShame

Cut the

Shame

, our new campaign, hopes to put an

end

to

period shaming

. Over the next 60 days, we will take you on a

journey

that will advocate a culture of equality and justice for all women, and, indeed sensitize men towards the issue. Through multiple offerings, events and partnerships we hope to raise awareness about menstrual health, period poverty and break the silence around menstrual shame.

Launched on May 28, World Menstrual Hygiene Day, Cut the Shame will offer expert-backed data, information and advice, centering the lived experiences of Indian women. This is a journey of empathy, kindness and care, and also one that inspires each of us to reject period taboos and misinformation and speak up against the shaming of women. You will be part of a conversation, listening to powerful voices of experts and activists who have worked relentlessly, empowering and emancipating women from the shackles of period shame.

Come, join us in this endeavour!